Monday, January 12, 2009

Cutting Edge Ionic Air Purifier Technology - Sharp's Plasmacluster Ions Kill Bird Flu Virus

27 August 2008 may prove to be a pivotal point in mankind's war against the much-feared bird flu pandemic. On that day, Sharp Corporation unveiled its latest technological weapon against the unseen enemy! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not just yet. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? Scientists monitoring the virus fear that it may mutate into a form that transmits from human to human. There has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.

Like other countries, Singapore (where I live) is conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Isn’t it just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That's what Sharp is saying, get the all-in-one air purifier with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? No extra cost, Sharp claims! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Wow, value for money sure gets my attention! But, how is this possible in this nothing-is-for-free world?

Sharp says that its definitely possible. Using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. Upfront costs at US$399 for the Sharp model is higher than the typical competitor's US$160. But the latter requires annual filter replacement costs of US$100, adding to a total cost of US$560 over 5 years.

If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Just email me if you have actual numbers.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Don't procrastinate. Experience is a good teacher. It was like a horror movie that ran for months. Paranoia abounded in crowded places even as people commuted to work on buses and MRT trains. Taxis cruised empty as stories were told of the infected travelling in them to hospital. It was near pandemonium in many Asian cities as pandemic fears took hold. It was the SARS (severe acute respiratory syndrome) virus. Originating in Asia in 2003, it eventually infected 8,096 people around the world and resulted in 774 fatalities. We all know that being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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